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In the last 10 years or so, Organic has gained very high levels of market acceptance. As a concept & an idea, it has been getting recognition for the quality of food, i.e., without contamination & is healthy & is good for the environment & sustainability of agriculture and so on. However for many organic consumers, the quality attributes associated with the organic products are dubious claims and they do have some apprehensions about the authenticity.
For the producers & marketing organizations to establish their credentials, compliance with the organic certification standards and its mark as a logo or seal on the products sold by them is the only option. Is it enough, probably not at the moment, and since mass media options for educating the consumers are not yet viable, there is an ever increasing anxiety regarding the entire certification process as a whole. For the growth of organic sector and its acceptance among the consumers without any reservation, it is important that factual information is shared.
At Morarka Organic, the organic certification is carried out as a ritual. There are some inherent advantages that have been the basis of organic cultivation itself. The most modern Information Technology (IT) tools are deployed to ensure efficient process monitoring. The compliance is ensured with the most advanced Country/Market standards such as United States Standards for Organic NOP, European Standards EU, Indian Standards NPOP, Japan Standards JAS, Swiss Standards, etc. And of course the leading international certification agencies from US, Europe & India are assigned the responsibility to verify the organic value chain at Morarka Organic.
In addition to compliance with organic standards, at Morarka Organic the complete value chain is also certified for other internationally recognized quality management standards, such as the ISO22000, HACCP, MRL Standards, Biological Contamination Standards, EUREPGAP, VALID IT, and so on.
In essence all the products from Morarka Organic enjoy the highest levels of quality compliances ever demanded by consumers anywhere in the World.
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The word 'ORGANIC' is protected under law and can not be just a claim |
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